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A Look at Bounce Rate for Car Dealer Websites
Category: ComputersBounce rate is a significant concern for many car dealers, and
rightfully so. It plays a significantly part in indicating your
website’s ability to satisfy the needs of it’s users, and to some
degree could even affect rankings. But in many cases, what may be
considered a troublesome bounce rate could indicate that your website
is actually driving leads.
Bounce is the percentage of visitors that
visit a page of your website for only a few seconds before immediately
leaving. The bounce rate of visitors from both organic and paid search
can help to measure the quality of traffic your website or marketing
efforts are bringing in. High quality traffic, such as those who are
actively looking for a nearby car dealership, are less likely to bounce
than someone who lives two states away that accidentally clicked on
your ad or organic listing.
Ideally, the lower the bounce rate the
better. As mentioned above, it means more qualified traffic is being
sent to your site. But a low bounce rate is also an indicator of the
quality of content you provide on your site. For example, if you were
searching for , and sometimes having what looks to be a high
bounce rate may be an indication of your website doing exactly what
it’s supposed to be doing – driving people to your dealership.
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