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Without traffic, your site would be lifeless even with great content. And if you are looking to monetize your site, having tons of traffic is downright essential to making money online.

There are many ways to create traffic, and they basically boil down to 2 categories - free methods where you need to spend time on, and methods that will cost you money but might drive a stream of visitors to your site faster.

Many of the Internet Marketers I know, who are successful in making money online, set aside a budget for traffic generation. Depending on the size of the budget you can allocate for your own traffic campaigns, there are some sneaky methods you can use to drive traffic to your site:

1. Leveraging on forum regulars’ signatures
Many marketers and experts recommend that forums be used to create a buzz about your site and eventual traffic creation. But while this is free, you would have to invest massive amounts of time to establish your presence and credibility. One marketer I know went one step further - he filtered out the top forum regulars, contacted them, and made offers to monetize their forum presence. One simple way was to pay them to include a link to his site in their forum signatures. They made some money from doing what they have always done (posting), and he benefited from their credibility.

2. Align your Adwords ads to the product creator’s site, if they have one
This one seems to work specifically if the creator of the products you are selling owns a blog which has Adsense ads. Target your Adwords campaigns for his products, to appear on his site. Depending on the Adsense layouts, it would appear that the Adsense ads were his own personal ads. Visitors clicking on these would then be driven to your affiliate site.

3. Contests
Alright, this is no longer little-known, but it is still sneaky in a way - as it creates a buzz, and most contest prizes offered came free to the site owners anyway. But if you do not have sponsors, you could look for any useful freebies lying around in your possession or better yet, spend a little to buy a prize. Having a contest on your site would definitely drive traffic to your site. Of course, you should plan what to do with the traffic before announcing the contest, to ensure they remain sticky after that.

4. Viral video marketing
This is widely practised, but not seen enough in Internet Marketing. The start-up costs are minimal (webcams are cheap nowadays), and by leveraging on the viral buzz it can create in video communities such as YouTube, you can create videos about your products and sites. Entertainment videos rank high in the communities, and if you can lend a comedic touch to yours, people would be tempted to check you out further. It’s sneaky, and might not be as useful in the long run compared to providing more valuable content, but it sure creates traffic.

While the above methods might not be for everyone, consider if they would fit in your marketing drive and budget. If so, test them out and you might reap the same benefits as other marketers who have included them in their arsenal.

YC Tan is the owner of InternetMarketingMind.com, which provides valuable resources and tools for Internet Marketers. Click here for further recommended resources on how to be Successful in Internet Marketing with Positivity, Possibilities and Profits.

Tags: blogging, Internet Marketing, make money online, traffic

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