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How to Measure Your Link Building Efforts
Category: internet businessLink building is important to establishing your website in the search engine rankings. If you are growing your links to achieve better rankings, you need to know how to measure your link building efforts.
There are many different methods of building links and slightly different purposes, even though they all result in more traffic.
For some website owners, link building is all about getting a site crawled and indexed. After that, they let their content do the work of link building and expect others to naturally link to them over time.
Some people build links systematically in order to optimize for specific terms.
They add links on a monthly basis for their selected keyword terms with the hopes of ranking for those specific keywords. No matter what your link building methodology is, you need to be able to track and measure your link building efforts.
The first way to track how well your links are being built is by the number of backlinks that your website has. To calculate this, you need to look at all three major search engines, Google, Yahoo and Bing. All three of the search engines can have slightly different numbers. It's important to know all three.
On Google, type in "link:www.yourwebaddress.com" without the quotes to find the number of backlinks. Once the search engine results show up, look to the top right of the screen and you'll see how many links your website has according to Google. In Yahoo, just type your URL into the search engine and you'll get similar results. For Bing backlinks, use the formula:
"yourwebaddress.com" -site:yourwebaddress.com
Take stock of how many backlinks you have from each search engine at the beginning of the month and you'll have a benchmark for what you need to beat at the end of the month.
However, the raw number of backlinks is not enough to make link building worth it. You also have to take a look at what kind of results those backlinks are producing. You need to analyze the number of backlinks versus your traffic stats.
There's no point in having 100,000 backlinks if you're not getting any new website visitors each month. You can create more powerful backlinks by looking at your traffic stats and determining which keyword terms your visitors are using to find your site.
Build additional backlinks on these keywords.
Finally, your traffic and backlinks are not effective unless you have conversions.
No matter what the purpose of your website is, you need to be sure that your backlinks are converting into sales, clicks, affiliate income etc. Pay close attention to how your backlink building efforts are affecting your bottom line.
You may find that systematically building backlinks for your site is not as important as creating good content or social networking. You'll never know until you start measuring your backlinks.
Gabor Olah
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